The 2015 Durban Fashion Fair has evolved in a whole new fashion movement – for the people by the people.

This year’s Durban Fashion Fair – taking place between August 26 and 29 – will bring together evolving and established designers, doyennes of the clothing and textile industry and take the city’s own style extravaganza to a whole new level.

Over the years, explains Sindi Shangase, Programme Manager at the eThekwini Municipality BusinessSupport Tourism and Market Unit, the Durban Fashion Fair has evolved into an iconically Durban brand and an event that is paving the way for Durban to re-establish itself as a fashion destination and undoubtedly the fashion capital of the East Coast.

“It’s about getting everyone involved in a uniquely Durban fashion experience – from two new faces from our recent open casting model search that will feature in our signature advertisements this year to the Durbanites that we’re inviting to enjoy the shows with us,” she says.

As for the rationale behind this year’s theme, Shangase explains: “The 2014 theme was ICONICALLY DURBAN and was about establishing Durban fashion icons. This was essentially a fashion revolution in its own right. The event has matured to the point where we no longer need the ‘r’ so we’re scratching that out and celebrating a fashion evolution this year.”

Organisers are eagerly anticipating releasing the names of designers who will be participating. They will include both new evolving talents and big names in the fashion industry. Watch this space!

For more information – go to www.facebook.com/DurbanFashionFair