Over the years, we have sent a group of young and emerging designers for a 2 month internship programme in Milan, Italy – the City of Milan is one of the major fashion capitals in the world that has been able to contribute and influence the international fashion industry. One of the cities where the fashion industry has contributed enormously in their economy. When talking of the Italian fashion the world associate Italy with style, trends and quality for over a decade. Hence the City entered with fashion institutions in Milan in order for the Durban designers to get an opportunity to learn how the Italians have been able to create a name for their fashion in the world and how have they been able to establish sustainable fashion businesses. The Italian fashion brands have a presence in many countries and have been able to create employment opportunities in Italy and in other countries like China, Turkey, Phillipines and we hope that we can be the window that local business can also explore that opportunity where we can assembly some of the fashion garments or we can even export our production in Italy providing them with the unique African inspired and made in Africa products.
The City send the 10 designers to Milan where they a chance to be exposed to different levels of the value chain from concept to supply, experience fashion at an international level, interact with internationally recognized designers, attended fashion shows and visited various fashion studios, get an opportunity to work for different fashion houses.
The interns are selected from the mentorship programme which is an intense programme that is aimed at capacitating young designers and preparing them for the internship as one of the focus area. The City, the mentors and international facilitator selects the top 10 performing designers in the mentorship programme to be part of the internship.