The Clothing and Textile sectors have been in distress for some time due to a range of factors like competitiveness; skills deficits; import ; rand volatility; limited economies of scale etc. According to the Industrial Policy Action Plan (IPAP2) Textiles and Wearing Apparel are classified as sectors with high Value-Added as well was with high Employment and Growth Multiplier. As from 2000 onwards trade balances increased negatively in all the industries across the sector, with the clothing industry being the worst affected.

The province of KZN in partnership with various stakeholders including Ethekwini Municipality has committed to revive the industry. There is a need to revive the sector and its value chain. Competitiveness and innovation are first steps that have to be taken and given more attention in order to address the challenges within this sector. The Clothing and Textile sector employed a huge number of South Africans both male and female nad fed a large number of families. Reviving the sector will be in line the council Integrated Development Plan 2: which promotes Economic Development and Job Creation as well as Plan 5 which promotes Empowering our Citizens

The sector is experiencing the following challenges which are highlighted on Industrial Policy Action Plan (IPAP2) and it is crucial that we acknowledge these challenges for the industry to grow and be stable again.

  • Illegal imports and fraudulent under-invoicing;
  • Currency strength and volatility
  • The ongoing surge of global imports that has been underway since the expiry of the Multi-fibre Agreement;
  • Inadequate policing of “country of origin” labeling legislation
  • Lack of skilled personnel to take over from ageing industrial executives and senior management, who generally did not have succession plans;
  • A historical failure to develop and implement skills development plans, particularly for critical areas of operations and in productions
  • Outdated capital equipment and technology resulting from inadequate capital
    investment and technology upgrading; and
  • An historical deficit with respect to innovation, research and development

DFF Emporium

The DFF Emporium is an eThekwini initiative with the goal of providing local designers with an opportunity to sell their creations. 

Support local designers and visit the DFF Emporium Shop S 150A Umlazi Mega City, (50 Griffiths Mxenge Highway, Umlazi). 


DFF 2018

DFF’s undiscovered gem who made it from the catwalk to the catalogue….
Each year, eThekwini Municipality’s Durban Fashion Fair (DFF) hosts an open casting for aspiring Durban models who are not registered with an agency and who reside within the greater eThekwini region, in order to provide them a platform to wear the creations of top local, national and international designers.
Thousands of optimistic models turn up over the two day process with the hopes that they will make it into the top ten male or female selections, giving them the opportunity to kick start their modelling careers.
One of the new face models from the 2018 intake, is Dimitri Kalamoudacos, a 25 year old Westville lad, was amongst the hopefuls selected to be one of the ten male DFF new faces this year. As a young Independent Marketing Consultant and Business Analyst entrepreneur and owner of a technology start-up company, it may have been odd to find a man like Kalamoudacos at a model casting. His long-time partner saw potential in him and pushed him to attend the casting. Today, he is one of Durban’s fasting growing male models in the industry thanks to her efforts!
Kalamoudacos underwent an intense model boot camp that prepped the DFF New Faces for the model industry. During the 8 week training programme, the new faces received instructions in all aspects of modelling, including techniques of walking the ramp alongside professional models, etiquette at photographic sessions, as well as how to keep fit and healthy. “I had never doubted my ability to walk until someone was on the other end judging! The fitness wasn’t an issue for me as I am a bit of a fitness fanatic, but juggling my business, modelling, family and fitness was hard, but I was able to manage my time so that I found a reasonable balance.” Says Kalamoudacos.
The Durban Fashion Fair awarded great opportunities for Kalamoudacos. Shortly after the 7th Durban Fashion Fair which took place in September at the 20th instalment of the Durban Business Fair, he was approached by many brands wanting to work with him and even signed with one of South Africa’s biggest modelling agencies – Boss Models International.
“The DFF experience as a whole was majestic and I had the time of my life, from start to finish. In the rehearsals it quickly became obvious that the new faces had training that some of the other models had not been afforded thanks to the DFF boot camp.” Kalamoudacos says.
Within a short period of time Kalamoudacos has achieved what some models, with years of experience, only dream of. He was recently featured on Vogue Italia’s website and has worked with one of the biggest names in Durban’s fashion Industry, Jacqui Emmanuel. He also recently became an ambassador for ‘The Secret Groomers’ (a company who produces handmade beard oil) approached him because of his unique look.
In the next five years, he plans on continuing to work hard in the business sphere of his life and has now added a modelling aspect to his weekly routine too.
The wise words he lives by are: “There is no such thing as a self-made millionaire; people need other people to help them succeed. Therefore, always be self-aware, know your strengths and weaknesses, learn how to work well within a team and be able to motivate those around you. Only then will you find success.”
To see when next the DFF will be calling for potential models, keep an eye on their facebook page: Durban Fashion Fair or Twitter / Instagram @Dbnfashion_fair.

Notice Board


EThekwini Municipality’s Durban Fashion Fair (DFF) Sindi Shangase, who spear heads this annual event, would like to express on behalf of the DFF team their profound sorrow and heartfelt condolences to the family and friends of Xola Ndlovu on his recent passing from pneumonia.

Xola Ndlovu hailed from Eshowe, and relocated to Durban to join the Durban Fashion Fair “family” in 2015 as one of the 10 male new faces. He was selected to participate in the annual model bootcamp training programme for undiscovered talent within the greater eThekwini Municipality area.

Since his graduation from the 2015 DFF model bootcamp, he was snapped up by leading modelling agency, Ice Models. Since then, not only has he graced the DFF catwalk every year, but he has also walked and modelled in the SA Menswear Week, Vodacom Durban July and the Durban University of Technology (DUT) fashion shows. Ndlovu not only awed on the catwalk but he also established himself as a leading catalogue model as well. This is something that not a lot of models can do, but it’s testament to his great talent and versatility.

“Ndlovu will be remembered by the DFF team for his charm, ready smile, sense of humour, his engaging personality and the way in which he was always prepared to go the extra mile”, said Sindi Shangase. “May I extend, on behalf of the DFF team, our heartfelt condolences and deep sorrow to the bereaved family, and his friends, may his soul rest in peace”.


Latest News

The DFF got recognised as a nominee for the #AfriTravel: Top festivals and events to plan in 2019- check out the link below:

DFF 2015 Highlights