Dax Martin, one of the top lingerie and swimsuit designers in the world, established his self-titled brand in 2003.
Martin, who was one of 11 international designers who took part in the Gran Canaria Moda Cálida show in Las Palmas, Spain, in June 2010, is known for his striking pieces seen in the Miss World 2008, 2009 and 2010 pageants, Southern Sun swimwear collection in both Arise Africa and Arise Cape town fashion week, FHM lingerie collections, Cosmopolitan Swimwear collection, Elite Model Search 2009 and the M-net Face of Africa 2009, to name a few.
Brand evolution is an important part of growth, and in Martin’s case it led to an expansion in the commercial and corporate areas leading to the birth of DG Apparel and a decision to go into a design partnership with Gayle Johnston, who has extensive commercial design background in branded and generic apparel. They collectively form 30 years industry experience. Martin believes in creating niche market products, thus creating employment, and high end fashion products that South Africa can be proud of. Martin and Johnston’s long term philosophy is to sustain, develop and grow a stable company that can continue to produce quality, South African goods.
Contact: Dax Martin
C: +27 73 487 3418
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