Alexander Cox“Everybody wants to come to shows and take photos of the fashion,
instagramming and twittering and what not, but they never want to spend
money wearing it. This is why I feel we need programs such as the eThekweni
Design Mentorship Program; to encourage more individualism, to get people to
support local and get them involved in fashion.”

Described as weird, creative, ambitious, inquisitive and distinct, men’s
wear designer Alexander Cox has a habit of raising eyebrows. His label is
Buoy Durban by Xander James (formally Baygro Clothing). He studied fashion
design at the Durban University of Technology, graduating in 2015. Designs
which range from ‘positive and pretty’ to dark and disturbing’ are inspired
by his own experiences. Nevertheless, he cannot definite his own style as he
says this keeps changing. However, this year, he says he is focusing on
something more relaxed which will see more of his positivity and frivolity
coming through in his work.

Picking out his favourite design, Cox says this was the fourth ensemble for
his final year range and best described as the most grotesque thing he has
ever created – a lace body suit with added stuffed growth-like pieces
attached in different sizes and shapes. This was covered by a raw-edged mesh
jacket and then bound in rope. Terrence Bray, who he describes as a
visionary, is his favourite designer. He says he would most like to dress
the eclectic Lady GaGa as a male in one of his creations.

Trends worth noting include the new-age artisan and nomadic silhouettes in
unusual fabrics, colours and prints. His greatest achievement to date has
been achieving second place in the Durban July Young Designers Award
competition last year.