Philip SitholeDurban Fashion Fair continues to bring together internationally recognised – established and emerging designers, models, media, bloggers and industry leaders to discuss the business of fashion and its a unique opportunity to build a sustainable fashion and textile industry in our city and ultimately South Africa.

We welcome over 40 South African and international designers, models and new faces to the Durban Fashion Fair extravaganza. A warm welcome goes to our 16 new faces casted around the city of Durban who will walk the runway for the first time. Congratulations are in order for the young and upcoming designers shortlisted to attend the next session of the International Internship Program in Milan later this year.

Through the Milan project, a strong foundation is being laid to build a sustainable fashion industry which ultimately will result in building fashion tourism trade. By championing the success and potential of fashion, its positive associations with global fashion programs, platforms and characteristics will rub off on how Durban is perceived globally.

Fashion and textile sector is one of the thriving industry in our country that remains central to job creation, youth employment, as well as creating various economic trade and investment opportunities. It is not just an important  economic contributor to South Africa’s prosperity however, it is a highly accessible art form that contributes to our cultural wellbeing as well as our economic lives.There is a real opportunity for private sector to get behind this dynamic sector and to help drive it forward. Not only does it help to spur an important sector of the economy but it can also boost Durban’s brand as a whole.

Regards

Phillip Sithole

Head: Business Support, Tourism and Markets Unit