Our mission

We aim to re-establish the fashion industry, create employment opportunities and position Durban as an international fashion capital.


The eThekwini Municipality will continue to take pride in the ability to attract,
recruit and develop world class talent.


The programme demonstrates the municipality’s commitment to developing in reviving the fashion industry and introducing the element of business to fashion.

DFF Objectives

  • Develop and bridge the gap between young and established designers.

  • Create an enabling environment and provide platforms for designers to showcase their product.

  • Capacitate the textile and fashion industry .

  • Position Durban as the fashion developmental capital 

  • Create employment opportunities and contribute toward the City’s economic growth.

  • Promote Durban’s emerging and established designers.

  • Position Durban Fashion Fair amongst the worlds best fashion shows whilst maintaining local fashion flair.


7 - International Designers
11 - Established Designers
35 - Emerging Designers
20 - Fashion Shows
25 Pop Up Shops
2900 Visitors to DFF 2015


  • Thank you to the DFF team for the hospitality throughout my Durban Fashion Fair trip, I really appreciated the all access as it allowed me to meet designers I needed to meet with ease.

    I am super excited with the `new gems’ Durban designers that I met I truly believe that they will complement our current designers on Spree. We are interested in doing business with 5 emerging designers.

    Thank you again and looking forward to next year.


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    Andrew Lee


Mayor James Nxumalo2Durban Fashion Fair, has grown to become the leading fashion show in the Province and South Africa. It now attracts the stature of internationally recognised fashion weeks. Over 2500 people attended Durban Fashion Fair 2014.

I would like to congratulate 10 young designers that were selected to attend the Milan Internship Program. Their commitment, hard work and dedication to become the best designers will be definitely make the city of Durban a success.

I would like to thank our sponsors, partners, all local, national and invited international designers, models, media, buyers and all those who have participated in, attended and worked on Durban Fashion Fair 2014, we appreciate your passion and enthusiasm.

We thank you for your support

His Worship, Mayor Cllr James Nxumalo

International Designers

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Established Designers

[vc_pie value="65" label_value="35" color="#f7941d" appearance="counter" color_mode="title_like"]

Emerging Designers

[vc_pie value="46" label_value="10" color="#f7941d" appearance="counter" color_mode="title_like"]

Internship Designers

DFF Program Features

Vodacom Durban July Fashion Challenge

It is with great excitement and pleasure that Gold Circle invites you to submit a storyboard for this year’s Vodacom Durban July Fashion Challenge presented by the Durban Fashion Fair. This competition is open to all aspiring, emerging and established designers nationally, as well as fashion students who are studying outside of KZN…
Download  Detailed Competition Brief (pdf). Competition closes on 09 May 2017 at 4pm

Invitation to Participate in the Fashion Mentorship Programme

Business Support, Tourism and Markets Unit invites fashion designers, and fashion houses within eThekwini Municipality to be part of a 10 months Fashion Mentorship Programme. The programme aims to capacitate and empower local fashion designers, facilitate market opportunities and network opportunities in order to ensure growth and sustainability of their fashion businesses. More details here….

Open Casting & Model Scouting

Ethekwini Municipality’s Business Support, Tourism and Markets Unit will be hosting an Open Casting & Model Scouting day for individuals interested in breaking into the modeling industry and model at the Durban Fashion Fair 2016, to be held in August.


For more information about all the dates click here to download the PDF -> Open Casting Dates with Physical Addresses – New Face Models 2016.

Why Partner with DFF?

4 years on the market

Durban Fashion Fair is one of the leading Fashion Events in Africa is held in August 2015 at Suncoast and has attracted international recognised fashion gurus to explore businesses and investment opportunities in the City.

With such tremendous change and the interest shown in this sector, eThekwini Municipality developed a Fashion Fair Programme to untie the capability of the young local designers who has a potential to compete on the world stage.