Our mission

We aim to re-establish the fashion industry, create employment opportunities and position Durban as an international fashion capital.


The eThekwini Municipality will continue to take pride in the ability to attract,
recruit and develop world class talent.


The programme demonstrates the municipality’s commitment to reviving the fashion industry in the City and introducing the element of business to fashion.

DFF Objectives

  • Develop and bridge the gap between young and established designers.

  • Create an enabling environment and provide platforms for designers to showcase their product.

  • Capacitate the textile and fashion industry .

  • Position Durban as the fashion developmental capital 

  • Create employment opportunities and contribute toward the City’s economic growth.

  • Promote Durban’s emerging and established designers.

  • Position Durban Fashion Fair amongst the worlds best fashion shows whilst maintaining local fashion flair.


7 - International Designers 100%
18 - Established Designers 100%
12 - Emerging Designers 100%
16 - Fashion Shows 100%
37 - Pop Up Shops 100%


  • Thank you to the DFF team for the hospitality throughout my Durban Fashion Fair trip, I really appreciated the all access as it allowed me to meet designers I needed to meet with ease.

    I am super excited with the `new gems’ Durban designers that I met I truly believe that they will complement our current designers on Spree. We are interested in doing business with 5 emerging designers.

    Thank you again and looking forward to next year.


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    Andrew Lee


Durban Fashion Fair, has grown to become one of the leading fashion shows in South Africa. It now attracts the stature of internationally recognised fashion weeks.

I would like to thank our sponsors, partners, all local, national and invited international designers, models, media, buyers and all those who have participated in, attended and worked on the Durban Fashion Fair, we appreciate your passion and enthusiasm and look forward to another year.

We thank you for your support. 

Her Worship, the Mayor Cllr Zandile Gumede of Ethekwini Municipality 


International Designers


Established Designers


Emerging Designers


Internship Designers

DFF Program Features

DFF Emporium

The DFF Emporium is an eThekwini initiative with the goal of providing local designers with an opportunity to sell their creations. 

Support local designers and visit the DFF Emporium Shop S 150A Umlazi Mega City, (50 Griffiths Mxenge Highway, Umlazi). 


DFF 2018

The Durban Fashion Fair 2018 will take place from 19-22 September 2018 at the Durban ICC. 

Why Partner with DFF?

Durban Fashion Fair has become one of the leading fashion events in Africa. Now in its 7th year, the event has attracted internationally recognised fashion gurus who have taken an interest in exploring businesses and investment opportunities in the City.

With such tremendous change and the interest shown in this sector, eThekwini Municipality developed a Fashion Fair Programme to untie the capability of young local designers who have the potential to compete on the world stage.

This year, the event will be hosted at the Durban ICC in September.