Our mission

We aim to re-establish the fashion industry, create employment opportunities and position Durban as an international fashion capital.


The eThekwini Municipality will continue to take pride in the ability to attract,
recruit and develop world class talent.


The programme demonstrates the municipality’s commitment to developing in reviving the fashion industry and introducing the element of business to fashion.

DFF Objectives

  • Develop and bridge the gap between young and established designers.

  • Create an enabling environment and provide platforms for designers to showcase their product.

  • Capacitate the textile and fashion industry .

  • Position Durban as the fashion developmental capital 

  • Create employment opportunities and contribute toward the City’s economic growth.

  • Promote Durban’s emerging and established designers.

  • Position Durban Fashion Fair amongst the worlds best fashion shows whilst maintaining local fashion flair.


7 - International Designers
11 - Established Designers
35 - Emerging Designers
20 - Fashion Shows
25 Pop Up Shops
2900 Visitors to DFF 2015


  • Thank you to the DFF team for the hospitality throughout my Durban Fashion Fair trip, I really appreciated the all access as it allowed me to meet designers I needed to meet with ease.

    I am super excited with the `new gems’ Durban designers that I met I truly believe that they will complement our current designers on Spree. We are interested in doing business with 5 emerging designers.

    Thank you again and looking forward to next year.


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    Andrew Lee


Mayor James Nxumalo2Durban Fashion Fair, has grown to become the leading fashion show in the Province and South Africa. It now attracts the stature of internationally recognised fashion weeks. Over 2500 people attended Durban Fashion Fair 2014.

I would like to congratulate 10 young designers that were selected to attend the Milan Internship Program. Their commitment, hard work and dedication to become the best designers will be definitely make the city of Durban a success.

I would like to thank our sponsors, partners, all local, national and invited international designers, models, media, buyers and all those who have participated in, attended and worked on Durban Fashion Fair 2014, we appreciate your passion and enthusiasm.

We thank you for your support

His Worship, Mayor Cllr James Nxumalo

International Designers

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Established Designers

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Emerging Designers

[vc_pie value="46" label_value="10" color="#f7941d" appearance="counter" color_mode="title_like"]

Internship Designers

DFF Program Features

DFF Recognition Awards

The DFF Recognition Awards hosted by Gagasi FM on air personality Collen Zondo and Top Billing presenter, Ayanda Thabethe at the Durban ICC on Saturday, 26 August at 19h00 will recognise top achievers, comprising of the Durban Fashion Legend of the year, Best Ladies’ Wear Collection, Best Menswear Collection, Emerging Durban Designer of the year, Fashion Innovator, Collection of the Week, Three rising stars (top 2017 mentees), the Fashion Business Award, DFF New Face Award, Best African Designer Collection and Durban Designer of the Year.

Pop Up Shops

Show goers can visit the DFF Pop Up Shops during the fashion fair weekend, from 23-26 August 2017. Designers, fashion and textile retailers will be showcasing and selling their products within the show entrance area. The pop up shops will be open from 18h00 to 22h00 nightly. 

Fashion Shows

The fashion shows will feature over 40 designers including 6 from Africa and popular names within the South African Fashion Industry. 15 shows will take place from Wednesday, 23 August 2017 to Friday, 25 August 2017 and will culminate in the DFF Recognition Awards on Saturday, 26 August 2017. All shows will be hosted at Durban International Convention Centre (Durban ICC). Tickets are available at webtickets.co.za or selected Pick n Pay outlets.


Why Partner with DFF?

4 years on the market

Durban Fashion Fair is one of the leading Fashion Events in Africa is held in August 2015 at Suncoast and has attracted international recognised fashion gurus to explore businesses and investment opportunities in the City.

With such tremendous change and the interest shown in this sector, eThekwini Municipality developed a Fashion Fair Programme to untie the capability of the young local designers who has a potential to compete on the world stage.