Our mission

We aim to re-establish the fashion industry, create employment opportunities and position Durban as an international fashion capital.

 

The eThekwini Municipality will continue to take pride in the ability to attract,
recruit and develop world class talent.

 

The programme demonstrates the municipality’s commitment to reviving the fashion industry in the City and introducing the element of business to fashion.

DFF Objectives

  • Develop and bridge the gap between young and established designers.


  • Create an enabling environment and provide platforms for designers to showcase their product.


  • Capacitate the textile and fashion industry .


  • Position Durban as the fashion developmental capital 


  • Create employment opportunities and contribute toward the City’s economic growth.


  • Promote Durban’s emerging and established designers.


  • Position Durban Fashion Fair amongst the worlds best fashion shows whilst maintaining local fashion flair.

DFF 2017 INFOGRAPHIC

7 - International Designers 100%
18 - Established Designers 100%
12 - Emerging Designers 100%
16 - Fashion Shows 100%
37 - Pop Up Shops 100%

TESTIMONIALS

  • Thank you to the DFF team for the hospitality throughout my Durban Fashion Fair trip, I really appreciated the all access as it allowed me to meet designers I needed to meet with ease.

    I am super excited with the `new gems’ Durban designers that I met I truly believe that they will complement our current designers on Spree. We are interested in doing business with 5 emerging designers.

    Thank you again and looking forward to next year.

     

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    Andrew Lee
    freelancer

MAYORAL MESSAGE

Durban Fashion Fair, has grown to become one of the leading fashion shows in South Africa. It now attracts the stature of internationally recognised fashion weeks.

I would like to thank our sponsors, partners, all local, national and invited international designers, models, media, buyers and all those who have participated in, attended and worked on the Durban Fashion Fair, we appreciate your passion and enthusiasm and look forward to another year.

We thank you for your support. 

Her Worship, the Mayor Cllr Zandile Gumede of Ethekwini Municipality 

7

International Designers

18

Established Designers

12

Emerging Designers

20

Internship Designers

DFF Program Features

DFF Emporium

The DFF Emporium is an eThekwini initiative with the goal of providing local designers with an opportunity to sell their creations. 

Support local designers and visit the DFF Emporium Shop S 150A Umlazi Mega City, (50 Griffiths Mxenge Highway, Umlazi). 

 

DFF 2018

DFF’s undiscovered gem who made it from the catwalk to the catalogue….
Each year, eThekwini Municipality’s Durban Fashion Fair (DFF) hosts an open casting for aspiring Durban models who are not registered with an agency and who reside within the greater eThekwini region, in order to provide them a platform to wear the creations of top local, national and international designers.
Thousands of optimistic models turn up over the two day process with the hopes that they will make it into the top ten male or female selections, giving them the opportunity to kick start their modelling careers.
One of the new face models from the 2018 intake, is Dimitri Kalamoudacos, a 25 year old Westville lad, was amongst the hopefuls selected to be one of the ten male DFF new faces this year. As a young Independent Marketing Consultant and Business Analyst entrepreneur and owner of a technology start-up company, it may have been odd to find a man like Kalamoudacos at a model casting. His long-time partner saw potential in him and pushed him to attend the casting. Today, he is one of Durban’s fasting growing male models in the industry thanks to her efforts!
Kalamoudacos underwent an intense model boot camp that prepped the DFF New Faces for the model industry. During the 8 week training programme, the new faces received instructions in all aspects of modelling, including techniques of walking the ramp alongside professional models, etiquette at photographic sessions, as well as how to keep fit and healthy. “I had never doubted my ability to walk until someone was on the other end judging! The fitness wasn’t an issue for me as I am a bit of a fitness fanatic, but juggling my business, modelling, family and fitness was hard, but I was able to manage my time so that I found a reasonable balance.” Says Kalamoudacos.
The Durban Fashion Fair awarded great opportunities for Kalamoudacos. Shortly after the 7th Durban Fashion Fair which took place in September at the 20th instalment of the Durban Business Fair, he was approached by many brands wanting to work with him and even signed with one of South Africa’s biggest modelling agencies – Boss Models International.
“The DFF experience as a whole was majestic and I had the time of my life, from start to finish. In the rehearsals it quickly became obvious that the new faces had training that some of the other models had not been afforded thanks to the DFF boot camp.” Kalamoudacos says.
Within a short period of time Kalamoudacos has achieved what some models, with years of experience, only dream of. He was recently featured on Vogue Italia’s website and has worked with one of the biggest names in Durban’s fashion Industry, Jacqui Emmanuel. He also recently became an ambassador for ‘The Secret Groomers’ (a company who produces handmade beard oil) approached him because of his unique look.
In the next five years, he plans on continuing to work hard in the business sphere of his life and has now added a modelling aspect to his weekly routine too.
The wise words he lives by are: “There is no such thing as a self-made millionaire; people need other people to help them succeed. Therefore, always be self-aware, know your strengths and weaknesses, learn how to work well within a team and be able to motivate those around you. Only then will you find success.”
To see when next the DFF will be calling for potential models, keep an eye on their facebook page: Durban Fashion Fair or Twitter / Instagram @Dbnfashion_fair.

Notice Board

“MODEL CITIZEN” – GONE TOO SOON!

EThekwini Municipality’s Durban Fashion Fair (DFF) Sindi Shangase, who spear heads this annual event, would like to express on behalf of the DFF team their profound sorrow and heartfelt condolences to the family and friends of Xola Ndlovu on his recent passing from pneumonia.

Xola Ndlovu hailed from Eshowe, and relocated to Durban to join the Durban Fashion Fair “family” in 2015 as one of the 10 male new faces. He was selected to participate in the annual model bootcamp training programme for undiscovered talent within the greater eThekwini Municipality area.

Since his graduation from the 2015 DFF model bootcamp, he was snapped up by leading modelling agency, Ice Models. Since then, not only has he graced the DFF catwalk every year, but he has also walked and modelled in the SA Menswear Week, Vodacom Durban July and the Durban University of Technology (DUT) fashion shows. Ndlovu not only awed on the catwalk but he also established himself as a leading catalogue model as well. This is something that not a lot of models can do, but it’s testament to his great talent and versatility.

“Ndlovu will be remembered by the DFF team for his charm, ready smile, sense of humour, his engaging personality and the way in which he was always prepared to go the extra mile”, said Sindi Shangase. “May I extend, on behalf of the DFF team, our heartfelt condolences and deep sorrow to the bereaved family, and his friends, may his soul rest in peace”.

THERE ARE MANY THNGS THAT ARE IMPOSSIBLE TO MAN BUT FOR GOD EVERY THING IS POSSIBLE – Quote from Xola Ndlovu’s facebook page.

Why Partner with DFF?

Durban Fashion Fair has become one of the leading fashion events in Africa. Now in its 7th year, the event has attracted internationally recognised fashion gurus who have taken an interest in exploring businesses and investment opportunities in the City.

With such tremendous change and the interest shown in this sector, eThekwini Municipality developed a Fashion Fair Programme to untie the capability of young local designers who have the potential to compete on the world stage.

This year, the event will be hosted at the Durban ICC in September.